Urban site selection is a critical aspect of real estate development that can significantly influence the success of a project. Beyond the traditional metrics of cost and accessibility, forward-thinking developers are now recognizing the importance of factors such as community engagement, wellness, and sustainability. Over the last few years economic uncertainty, supply chain disruptions, regulatory changes, rising construction costs, and disruptive technologies have challenged the real estate industry. Yet, amidst challenges, the market fuels hope by reshaping best practices, triggering a reevaluation of urbanization. Urbanization influences infrastructure, housing, and economic development, offering innovation and urban regeneration opportunities. Understanding the end user, “people” is imperative for success. Favorable zoning regulations encouraging higher-density development and adaptive building reuse can enhance property values and attractiveness while creating vibrant built environment for communities. Embracing these factors can lead to a brighter, more sustainable future as communities rediscover the beauty of their surroundings.
Join us as we explore the strategies and best practices that developers can employ to leverage urban site selection for financial gain and community enrichment.
What to look for when searching for your next urban development project:
Existing Parks and Green Infrastructure
Identify existing green spaces near prospective development sites such as urban parks, pocket parks, community gardens, greenways, and urban forests. These features are important because they enhance lifestyle standards, while attracting new buyers and tenants. Strategically selecting urban sites promotes environmental sustainability by reducing emissions, using land efficiently, and preserving natural resources. A study by the Urban Land Institute highlights many statistics that show how property values surge when in close proximity to parks, trails, and public transportation. They provide vital spaces for recreation, enhancing mental and physical well-being while cultivating meaningful social interactions. These benefits not only contribute to the economic vitality of communities but also enrich the social fabric, making them highly desirable places to live, work, and thrive.
Existing community amenities, facilities, and organizations
Look for non-profits and other organizations that are already invested and committed to improving their neighborhood. Active neighborhood associations, business improvement districts, and community development organizations facilitate local engagement. Invite these groups as stakeholders in the design and development of a changing neighborhood. Being close to high performing, quality schools is another important feature to consider as they attract new families. Additionally, the presence of diverse shopping, dining, and entertainment options within walking distance adds convivence and liveliness to the neighborhood. The collaboration between developers and local stakeholders, including non-profits and neighborhood associations, plays a crucial role in shaping neighborhoods that prioritize community success. From high-performing schools to diverse amenities, these features contribute to property appreciation while creating a thriving environment that residents are proud to call home.
Existing Infrastructure
Identify existing infrastructure features such as transportation and communication networks, energy systems, public facilities, under-used structures, healthcare facilities, and natural disaster management amenities. These can be leveraged by repurposing old buildings, refreshing abandoned spaces, or retrofitting outdated infrastructure to better align with current needs and trends of the neighborhood. Proximity to healthcare facilities and preventative medicine amenities is central for championing community health. Leveraging existing infrastructure through repurposing and retrofitting not only encourages financial gains but also regenerates communities by breathing new life into old spaces.
Technology Integration
Leveraging existing technologies to implement innovative design solutions optimizes efficiency, sustainability, and usability. Identify existing technological infrastructure near prospective development sites such as telecommunications, internet connectivity, and electrical systems to incorporate cutting-edge technological infrastructure. Energy-efficient amenities elevate market appeal and value, showcasing the pivotal role of technological innovations in property appreciation. This could include incorporating smart technologies, green infrastructure, and energy-efficient systems. Closeness to esteemed educational institutions cultivates a dynamic intellectual ecosystem, magnetizing businesses, and top-tier professionals, while access to a diverse talent reservoir fuels business success. Engaging in urban revitalization endeavors unveils latent value and propels appreciation, emphasizing the boundless potential inherent in urban redevelopment initiatives.
Design Alchemy: Strategies to Transform Infrastructure into Urban Innovation
Enhance Access to Mass Transit and Bike Trails
To foster this vision, prioritize direct access to public transit, like bus stops, bike paths, and light rail stations. Integrate secure bike storage and amenities such as repair stations and bike-sharing programs to promote cycling. Enhance accessibility with pedestrian-friendly pathways, proximity to major transportation hubs, and highways. Assess existing infrastructure for potential improvements. Research by the “National Association of Relators” highlights a 3.5%- 15% increase in property values within a quarter mile of bike trails and greenways. Dedicated bike lanes and pedestrian infrastructure not only encourage active transportation, but also ease traffic and boost air quality, enhancing the well-being of urban residents.
Integrate Access to Parks + Green Spaces
Create pedestrian and bike-friendly pathways linking residential areas, commercial zones, and transit hubs to nearby parks. Enhance green spaces with amenities like playgrounds, trails, and gardens, encouraging active lifestyles and reducing traffic congestion. Adaptive reuse revitalizes areas and maximizes land use efficiency, preserving urban greenery. Design pocket parks in vacant lots or unused spaces, offering inviting green oases. Incorporate multi-use infrastructure like elevated walkways or green bridges, serving both park access and other needs. By integrating parks with existing infrastructure, designers craft sustainable, inclusive urban spaces. An article published in the “Journal of Sustainable Cities and Society” (Vol48, July 2019) describes many health benefits related to living nearby to greenspaces, including increased respiratory and cardiovascular advantages while reducing obesity. Let's reimagine our cities as vibrant, interconnected environments where everyone can enjoy nature's beauty and lead healthier lives.
Create Walkable Destinations
Unlocking urban design's potential means leveraging existing conditions to create vibrant, walkable retail hubs promoting community, sustainability, and economic prosperity. By mixing shops, restaurants, and markets, we offer convenience while nurturing local businesses. Transforming suburban sites into walkable villages cultivates belonging and reduces car dependence. Urban locations provide superior access, boosting business prospects. An article by the “Congress for New Urbanism” explains how sale price increases for properties near walkable retail areas, demonstrating how the market is demanding more walkable places. Embracing these principles can transform urban and suburban areas into vibrant, economically robust, and socially connected communities.
Design Amenities for Community Engagement
Strategically crafting community amenities is key for urban design to adopt inclusive spaces driving cultural enrichment and technological progress. Cultural and community centers, museums, theaters, libraries, and more, serve as creative hubs promoting social interaction and artistic expression, strengthening neighborhood bonds. Prioritizing civic engagement through accessible community spaces and government offices empowers residents to shape their communities. In our digital era, Public Wi-Fi and Digital Connectivity are vital, enhancing urban life and attracting talent. The rapid evolution of technology has reshaped how people interact and consume information, making these amenities essential. By offering cultural opportunities and modern amenities, urban areas attract talent, contributing to community prosperity and well-being.
Drive Innovation and Sustainability
Processes can be streamlined, and resources optimized by integrating advanced technologies into existing networks such as smart sensors, IoT devices, and data analytics. This efficiency leads to cost savings, increased productivity, and improved operational performance for businesses and organizations within the community. Implementing sustainable technologies like renewable energy systems, green building materials, and water conservation measures reduces environmental impact and promotes long-term resource stewardship. An article published by the “Department of Energy” explains how sustainable design can reduce urban costs, improve air quality, and raise economic benefits overall. Incorporating user-centric design principles and technologies improves the usability and accessibility of infrastructure and services within the community. This enhances the overall experience for residents, visitors, and businesses, leading to increased satisfaction, engagement, and economic activity.
Concluding Thoughts and Takeaways
Choosing urban sites for development presents a unique opportunity for community engagement and involvement, promoting positive relationships with residents and organizations. This collaborative approach not only contributes to financial success but also emphasizes our commitment to social responsibility. While the community is also positively impacted in several ways, including engagement of residents and organizations in the design process, boosting moral and connection. Understanding demographic shifts and market trends enables us to identify areas poised for long-term appreciation, driving strategic urban development and investment. Overall, leveraging existing infrastructure to implement innovative design solutions not only drives financial savings and operational efficiencies, but also encourages a more sustainable, livable, and inclusive community for everyone. By considering these factors, circumstances, and physical adjacencies, investors and developers can identify opportunities for commercial real estate investments that have the potential to appreciate over time and generate attractive returns.
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